The House Has Been Listed for 90 Days. Now What?

When a home sits on the sales market longer than expected, the next conversation with the owner deserves more than another price reduction. A well-researched rental alternative may preserve options while creating an income opportunity.

Listing not selling in Charleston? Five things to talk through with your seller

1. Carrying costs. Add up the mortgage, taxes, insurance, HOA dues and utilities the owner pays for every month the home sits.
2. A rental analysis. Compare realistic local rent (a rental CMA) with those costs before deciding anything.
3. The owner’s goals. Hold, sell later or reduce now: let your client choose with real numbers in hand, rather than discounting by default.
4. The timeline. A lease can be planned around a future sale, so returning to the sales market stays an option.
5. Your relationship. A rental referral should complement your listing relationship, not compete with it.

A rental referral should protect the agent relationship

For agents, a rental referral should complement—not compete with—the existing sales relationship. Discuss the owner’s goals, carrying costs, and the possibility of returning to the sales market later.

What a rental analysis can (and can’t) tell you

A rental analysis can clarify whether the projected rent supports the owner’s expenses and how a longer-term lease fits a future sale. It is not a promise that renting is the right answer for every property.

About Foundry & Brick Residential Management

At Foundry & Brick Residential Management, we focus on long-term single-family rentals across the Charleston Tri-County area. We are intentionally boutique, bringing personal attention to owners and residents alike.

Request a complimentary rental analysis

Working with a seller in Charleston, Berkeley or Dorchester County whose home hasn’t sold? Request a complimentary rental analysis and we’ll help you and your client compare the options with real numbers.

Foundry & Brick Residential Management
507 Front St #2057, Summerville, SC 29486
843-291-6566 | info@foundryandbrickrm.net